Amimoc combine expertise et passion dans la confection de bottes d'hiver à la hauteur du climat canadien

Amimoc

Quality and innovation for generations

Amimoc, une entreprise fièrement canadienne depuis 65 ans

A story of passion

Auclair et Martineau was founded in 1956 in Quebec City by Henri Auclair and Jules Martineau. From the beginning, the company specialized in the creation of traditional slippers and moccasins. At the time, they made moccasins the way their ancestors did: the natural leather was carefully selected and assembled by hand to ensure a superior quality product

The company experienced significant growth in the early 1980s, reaching a production of one million pairs of moccasins per year. In 1995, Xavier Leclercq took over the company and developed a new market: winter boots adapted to the Quebec climate. In 2007, his son, Jonathan Leclercq - current president - became the owner. The company pursues the same mission but then takes an international turn under the name Martino by exporting its creations to Japan, China, South Korea and Europe.

In 2012, the Amimoc boutique in Quebec City was opened. Located in the renowned Quartier Petit Champlain, it becomes the first direct sales outlet and will serve as a laboratory for research and development. It was also through the store that the iconic Banff boot was popularized and immediately modernized the face of the Quebec company. This instant success led to the creation of an online sales platform, amimoc.ca

Today, Amimoc is still appreciated for its legendary moccasins, but also for its internationally renowned Martino winter boots and its exclusive collections launched each year.

Amimoc, une équipe humaine pour vous servir

Focus on expertise

65 years of experience is nothing!

In progress

More than 65 years after its founding, the Amimoc team still operates its Quebec City factory and employs more than 90 people who work with passion to create, manufacture and market genuine leather boots, shoes, moccasins and accessories. Today, the Martino brand, a branch of the family, is among the most famous Canadian winter boot manufacturers

Since the fall of 2017, a new Teseo machine has made its debut at the factory to meet the growing demand. Automation is used to reduce raw material waste and allow for more precision when cutting small parts. Some of our employees, like Yvon who has been with us for 25 years, have been trained to use this advanced technology. No jobs have been lost and we are proud to offer our team new knowledge

Une équipe passionnée et dévouée à créer des chaussures de grande qualité

350 pairs per day

Today, more than 350 pairs of shoes are produced every day. All the steps of the manufacturing process are closely linked, so that each of our products becomes a collective work of art that testifies to the daily work of our diligent team.


Anatomy of a shoe

There are many steps involved in the making of a shoe or boot.

CUTTING
It is hard to imagine that not so long ago, each piece of each style in each size had its own die used to cut the leather. We still use this traditional method for cutting some of the designs, but fortunately we can now rely on the Teseo machine to help us.

SEWING
Approximately 40 workers are in action each day to sew every piece of the boot, from the inside to the outside

GLUING
The most critical step, the glue is applied to the sole and then heated. The high temperature of the oven varies according to the material of the sole. The sole is then assembled by hand on the already formed boot

FINISH
Clean, shine and protect! Each shoe is carefully inspected before being placed in inventory or sent to your home. That's it! You know everything.

Amimoc combine expertise et passion dans la confection de bottes d'hiver à la hauteur du climat canadien

Canadian and proud of it

We are proud to create superior quality products in Quebec.